Hub de diseño Sora. Brand foundation (paleta, tipografía, voz, principios) + AI stack para generar todo (logos, IG promos, videos, sonido) + prompts pre-cargados que producen output Sora-coherente de inmediato. Sin diseñador externo, sin pérdida de coherencia.
Sora design hub. Brand foundation (palette, typography, voice, principles) + AI stack to generate everything (logos, IG promos, videos, sound) + pre-loaded prompts that produce Sora-coherent output instantly. No external designer, no loss of coherence.
Cream-warm de fondo. Ink-near-black para texto. Coral como UNICO acento de call-to-action. Los demás (green, gold, teal, rose) son colores secundarios usables sólo para categorización, nunca para énfasis.
Cream-warm background. Ink-near-black for text. Coral as the SINGLE call-to-action accent. The rest (green, gold, teal, rose) are secondary usable only for categorization, never for emphasis.
En cada pieza de diseño, máximo 2 colores activos: Ink + un acento. El resto es Cream. Si una pieza necesita 3+ colores compitiendo por atención, está mal diseñada. La paleta entera existe sólo para que diferentes superficies de Sora se sientan parientes — no para mezclarse dentro de una pieza.
In every design piece, maximum 2 active colors: Ink + one accent. Everything else is Cream. If a piece needs 3+ competing colors, it's poorly designed. The full palette exists only so different Sora surfaces feel related — not to mix within one piece.
Si una página usa más de 3 familias visibles, está sobre-diseñada. Las cuatro familias existen — pero no todas en cada página. Default: Display para H1 + Serif para body + Mono para labels/data. Sans queda para casos UI específicos (botones, controles, tablas).
If a page uses more than 3 visible families, it's over-designed. All four exist — but not all on every page. Default: Display for H1 + Serif for body + Mono for labels/data. Sans is for specific UI cases (buttons, controls, tables).
Si quitas cualquiera de estos, deja de parecer Sora. Estos son los anchors visuales obligatorios.
Remove any of these and it stops feeling Sora. These are the mandatory visual anchors.
Las palabras importantes se ponen en italic, no en bold. El énfasis viene de la cursiva, no del peso. Drama editorial vs énfasis publicitario.
Important words go in italic, not bold. Emphasis comes from cursive, not weight. Editorial drama vs advertising emphasis.
El fondo cream tiene una textura SVG de ruido fino que da calidez. Nunca cream puro plano — siempre con la imperfección de noise.
Cream background has a fine SVG noise texture that adds warmth. Never plain flat cream — always with noise imperfection.
La marca se escribe SORA° con el degree-symbol en coral. No es decoración — significa "destino, coordenada". Identidad mnemónica.
Brand written SORA° with the coral degree-symbol. Not decoration — means "destination, coordinate". Mnemonic identity.
Las banderas país (🇲🇽🇨🇴) son la única excepción — funcionan como ID, no como emoji. Todo lo demás: cero. Reduces 8% open-rate pero levanta perceived quality 30%.
Country flags (🇲🇽🇨🇴) the only exception — they work as ID, not emoji. Everything else: zero. Drops open-rate 8% but lifts perceived quality 30%.
Todos los bordes son 0.5px solid rgba(27,26,23,.10). Casi invisibles pero presentes. Estructura sin pelearse con el ojo. Nunca 1px+ a no ser que sea énfasis (3px coral side-border).
All borders are 0.5px solid rgba(27,26,23,.10). Nearly invisible but present. Structure without fighting the eye. Never 1px+ unless emphasis (3px coral side-border).
Padding generoso, restraint en density. Si la pieza se ve "vacía", probablemente está bien. Si se ve "llena", está sobre-diseñada. Less is more aplica literal.
Generous padding, restraint on density. If the piece looks "empty", probably right. If it looks "full", over-designed. Less is more applies literally.
Sora habla en pulsos cortos. Punto. Pausa. Siguiente idea. Como una conversación a la 1am, no como un comercial.
Sora speaks in short pulses. Period. Pause. Next idea. Like a 1am conversation, not a commercial.
"Un viaje increíble" = mal. "28 personas a la mesa larga de Don Julio el sábado a las 9pm" = bien. Detalle concreto sobre lugar y tiempo.
"An amazing trip" = bad. "28 people at Don Julio's long table Saturday 9pm" = good. Concrete detail on place and time.
Cuando una palabra tiene peso emocional o conceptual — italic. "Los anfitriones correctos componen interés durante años."
When a word has emotional or conceptual weight — italic. "The right hosts compound interest for years."
Cero "compra ya", "última oportunidad", "no te lo pierdas". Sora informa. El que está alineado responde. El que no, no era.
Zero "buy now", "last chance", "don't miss out". Sora informs. The aligned respond. The unaligned weren't a fit.
Cada herramienta tiene fortalezas específicas. Stack curado para evitar over-spending y over-paralysis. Usar la herramienta correcta para cada output, no todas para todo.
Each tool has specific strengths. Curated stack to avoid overspending and over-paralysis. Use the right tool per output, not all tools for everything.
El mejor en composición estética + control de estilo (--style raw, --sref para referencia). Para logos, IG square promos, materiales editoriales.
Best in aesthetic composition + style control (--style raw, --sref for reference). For logos, IG square promos, editorial materials.
El único que renderiza tipografía coherentemente. Para diseños con texto: flyers, anuncios, cover IG con frase. Midjourney falla aquí.
The only one that renders typography coherently. For designs with text: flyers, ads, IG covers with phrase. Midjourney fails here.
Integrado con Photoshop (Generative Fill, Background Remove). Bueno para retoque post-Midjourney y composiciones complejas.
Integrated with Photoshop (Generative Fill, Background Remove). Good for post-Midjourney retouch and complex compositions.
El upscaler que añade detalle real (no solo más píxeles). Para llevar un MJ a impresión grande o web hero. Re-imagina detalles.
The upscaler that adds real detail (not just more pixels). For taking an MJ to large print or web hero. Re-imagines details.
El más alto fotorealismo + coherencia de movimiento. Para hero reels, openings de evento, contenido high-tier. Confusión de marca con la nuestra — fuera del producto, no problema.
Highest photorealism + motion coherence. For hero reels, event openers, high-tier content. Brand name collision with ours — outside the product, no issue.
Mejor cuando partes de una foto existente (foto del venue, del chef, del producto) y la animas. Camera movement controls precisos.
Best when starting from existing photo (venue, chef, product) and animating it. Precise camera-movement controls.
Más rápido y barato que Sora/Runway. Calidad B+ pero perfecto para iteración rápida y pruebas de concepto. Tasa de generación alta.
Faster and cheaper than Sora/Runway. B+ quality but perfect for fast iteration and concept tests. High generation rate.
Excelente para videos de 5-10s con movimiento natural. Calidad fotorealista en escenas con flow (agua, viento, gente caminando).
Excellent for 5-10s videos with natural motion. Photorealistic quality in flow scenes (water, wind, people walking).
Voz AI para narración de reels, voiceover de promos. Acentos LATAM disponibles (México, Argentina, Colombia, Chile). Clonar voz propia legal.
AI voice for reel narration, promo voiceover. LATAM accents available (Mexico, Argentina, Colombia, Chile). Legal own-voice cloning.
Generación de música original con letra y estilo. Sora-vibe: "bossa nova con acoustic guitar, slow tempo, intimate".
Original music with lyrics and style. Sora-vibe: "bossa nova with acoustic guitar, slow tempo, intimate".
Editar audio editando el texto transcrito. Cortar "ums", limpiar entrevistas con anfitriones. Eye-contact correction para reels.
Edit audio by editing transcribed text. Cut "ums", clean host interviews. Eye-contact correction for reels.
El editor de video para los reels Sora. Free, sin watermark, integraciones IG/TikTok directas. Plantillas custom y templates Sora pre-construidas.
Video editor for Sora reels. Free, no watermark, direct IG/TikTok integrations. Custom templates and pre-built Sora templates.
Para diseños rápidos con plantillas: stories, IG carousels, flyers. Brand Kit para mantener coherencia. Magic Resize para múltiples formatos.
For fast designs with templates: stories, IG carousels, flyers. Brand Kit to maintain coherence. Magic Resize for multiple formats.
Esencial · Midjourney Standard $30 + ChatGPT Plus $20 (Sora video + DALL-E) + Canva Pro $13 = $63/mes. Producción seria · agregar Runway Standard $15 + ElevenLabs Starter $5 + Ideogram Plus $8 = $91/mes adicional. Total full stack: ~$154/mes. Cubre todo el output gráfico + video + voz que Sora necesita para 19 países.
Essential · Midjourney Standard $30 + ChatGPT Plus $20 (Sora video + DALL-E) + Canva Pro $13 = $63/mo. Serious production · add Runway Standard $15 + ElevenLabs Starter $5 + Ideogram Plus $8 = additional $91/mo. Total full stack: ~$154/mo. Covers all graphic + video + voice output Sora needs for 19 countries.
Cada prompt tiene los parámetros de marca (paleta cream/coral, italic editorial, mood) ya incorporados. Copy/paste, reemplaza variables [BRACKETS], genera.
Each prompt has brand parameters (cream/coral palette, editorial italic, mood) already incorporated. Copy/paste, replace [BRACKETS] variables, generate.
editorial minimalist logo for "SORA°" travel agency, single line wordmark, elegant Italian serif typography with subtle italic, the degree symbol ° in coral red color #D9573B as accent, lowercase or small caps, warm cream background #F8F3EA with fine paper grain noise texture, high-end magazine masthead aesthetic, restrained and confident, no decoration, no illustrations, no icons, inspired by Apartamento magazine, Cabana, Cereal magazine logos, extreme negative space, --ar 3:1 --style raw --v 6 --q 2
minimal line icon for travel agency, symbol of [SUBJECT: long table dinner / wine glasses / palm tree / map coordinate / sunset terrace], single stroke weight 1.5pt, deep coral red #D9573B on warm cream #F8F3EA paper background, no fill no shadow, 200x200 px output, editorial magazine icon style, inspired by Italian La Repubblica weekend supplement icons, --ar 1:1 --style raw --v 6 --q 2
editorial Instagram square poster for "[EVENT NAME, e.g. 'Asado in Mendoza']" by SORA° travel agency, set in [CITY], date [DATE]. design specs: - warm cream paper background #F8F3EA with subtle noise grain - elegant italic serif typography "Instrument Serif" style for main title - coral red accent color #D9573B for date and CTA - lowercase small caps "SORA°" wordmark top-left small - soft photo crop of [VISUAL: long candlelit table / parrilla flames / wine glasses on linen] in bottom half, muted color grade - generous negative space top, restrained typography - no emojis, no decorative flourishes - inspired by Apartamento magazine, Kinfolk, Cereal aesthetic - 1080x1080 px Instagram square format - premium boutique magazine cover quality
vertical Instagram story 9:16 for SORA° travel agency announcing "[ANNOUNCEMENT, e.g. 'Hosts wanted in Medellín']". - warm cream #F8F3EA background, subtle paper grain - main copy "[MAIN LINE]" in large italic serif (Instrument Serif style) - coral red #D9573B underline accent on key word - secondary copy below in clean sans-serif (Inter style) - small "SORA°" wordmark bottom center with degree symbol in coral - generous top and bottom padding (story-safe zones) - single photographic element OR full-bleed cream - editorial restraint, no swipe-up arrows, no neon - 1080x1920 px - inspired by Mercury, Stripe, Linear marketing aesthetic
cinematic 10-second opening reel for SORA° travel agency event in [CITY]. scene: golden hour, soft warm light, long candlelit dining table outdoors under [LOCATION: jungle canopy / vineyard / colonial courtyard / ocean terrace], slow dolly-in camera movement revealing the table from end to end, 28 chairs visible, single white linen tablecloth, wine glasses with warm reflections, candles flickering, no people yet. mood: anticipation, intimate, premium, restrained, editorial. color grade: muted warm tones, slight film grain, Kodak Portra 400 reference. no text overlay, no captions, no logos in shot. aspect 9:16 vertical, 10 seconds, photorealistic.
animate this photo of [PERSON / VENUE / DISH]: subtle slow zoom-in over 5 seconds with very gentle parallax, slight grain shimmer, warm golden-hour light fluctuation, no major movement, editorial documentary feel, hold focus on subject, no camera shake. aspect 9:16, 5 seconds, slow-motion natural.
30-second cinematic promo reel for SORA° dinner event in [CITY] on [DATE].
storyboard (6 shots, 5 sec each):
shot 1: drone aerial of [CITY] at golden hour, warm tones, slow descent
shot 2: close-up of hands setting candle on a long wooden table, slow dolly
shot 3: medium shot of chef plating in candlelight, hands and food only
shot 4: wine being poured into a glass, slow-mo, warm amber
shot 5: wide shot of full table from above, 28 plates, candles flickering
shot 6: empty chair at the head of the table, gentle inward push, fade to
warm cream background with single line "October 12 · 8pm" in italic
serif coral and "SORA°" small below center
color grade: warm Kodak film stock, muted but rich, gentle grain.
no emojis, no flashy transitions, no upbeat music (use bossa nova or
classical guitar).
aspect 9:16, 30 seconds total, premium editorial style.
voice choice: deep warm female voice, mid-30s, soft articulation, slight LATAM Spanish accent if speaking English, or neutral cosmopolitan Spanish if speaking Spanish. elevenlabs settings: - stability: 0.55 (some natural variance) - clarity + similarity: 0.75 (smooth but not robotic) - style exaggeration: 0.25 (subdued, editorial) - speaker boost: ON voiceover script style: - pause between sentences (extra space) - italicize emphasized words in script with *asterisks* - short pulses · not run-on monologue - under 30 seconds for reels, under 60 for longer formats
Decir al copywriter: brief: cena curada Roma Norte CDMX, viernes 12 oct, 28 personas, $250pp → genera 3 variantes de caption + título + CTA.
Tell copywriter: brief: curated dinner Roma Norte CDMX, Fri Oct 12, 28 people, $250pp → generates 3 caption variants + title + CTA.
Pegar prompt §06 IG square promo. Reemplazar variables. Generar 4 variantes. Elegir la mejor, descargar.
Paste §06 IG square promo prompt. Replace variables. Generate 4 variants. Pick best, download.
Si la tipografía salió con error: Photoshop → Generative Fill para corregir el texto. O regenerar en Ideogram con el spelling correcto.
If typography came out with error: Photoshop → Generative Fill to correct text. Or regenerate in Ideogram with correct spelling.
Subir imagen + caption a Canva Pro Content Planner. Schedulear para próximo viernes 10am hora local. Sora WhatsApp bot tomará las DMs de respuesta.
Upload image + caption to Canva Pro Content Planner. Schedule for next Friday 10am local time. Sora WhatsApp bot picks up reply DMs.
Usar el storyboard del prompt §06. Decidir si necesitas fotos reales del venue o si generamos todo desde cero (preferir real cuando posible).
Use §06 prompt storyboard. Decide if you need real venue photos or generate all from scratch (prefer real when possible).
Pika Pro para velocidad (~$0.15/clip), Runway Gen-3 si necesitas calidad superior (~$0.50/clip). Generar 2 versiones por shot, elegir mejor.
Pika Pro for speed (~$0.15/clip), Runway Gen-3 if you need higher quality (~$0.50/clip). Generate 2 versions per shot, pick best.
Script 25-30 segundos. Subir a ElevenLabs con voz Sora. Generar. Descargar MP3.
Script 25-30 seconds. Upload to ElevenLabs with Sora voice. Generate. Download MP3.
Generar 2 opciones de música: "intimate bossa nova acoustic, slow, no vocals" y "subtle classical guitar, contemplative, no drums". Mezclar al 30% volumen bajo el voiceover.
Generate 2 music options: "intimate bossa nova acoustic, slow, no vocals" and "subtle classical guitar, contemplative, no drums". Mix at 30% volume under voiceover.
Importar 6 clips + audio + voiceover. Ensamblar timeline. Color grade warm. Texto overlay sólo en último shot (fecha + SORA°). Exportar 4K vertical 9:16.
Import 6 clips + audio + voiceover. Assemble timeline. Warm color grade. Text overlay only on last shot (date + SORA°). Export 4K vertical 9:16.
Subir directo desde CapCut a IG (Reel) + TikTok. Hashtags pre-cargados de la voz Sora (max 5, todos hyper-locales del país).
Upload directly from CapCut to IG (Reel) + TikTok. Pre-loaded hashtags from Sora voice (max 5, all hyper-local to country).
Un reel completo Sora-quality producido con este pipeline cuesta ~$15-25 en compute (Pika + ElevenLabs + Suno + Magnific touch-up). Una agencia tradicional cobra $800-3,000 por la misma cosa. Margen 99%. Multiplicado por 76 eventos en 6 meses = ahorro real de $60K+.
A full Sora-quality reel produced via this pipeline costs ~$15-25 in compute (Pika + ElevenLabs + Suno + Magnific touch-up). A traditional agency charges $800-3,000 for the same thing. 99% margin. Multiplied by 76 events in 6 months = real savings of $60K+.
Cuando cada miembro del equipo puede generar output coherente con la marca sin pasar por un diseñador, escalamos sin pérdida de calidad. Eso es lo que vale.
When every team member can generate brand-coherent output without going through a designer, we scale without quality loss. That's what's worth it.
APPLICATIONS → APPLICATIONS → BRAND KIT (PWA) → BRAND KIT (PWA) → HQ