This is the single source of truth for SORA Travel Agency's visual identity. Designers, photographers, and partners — use this. Don't improvise.
The wordmark is always set in Instrument Serif, light weight (300), with letter-spacing of 0.20em. Always include the "Travel Agency" subline where space allows. On dark backgrounds use cream. On cream backgrounds use ink.
Cream is the canvas. Green is the brand depth. Coral is the action. Gold + mango are accent. Use sparingly — overcoloring kills the feel.
Display: Instrument Serif (wordmark + h1). Body serif: Fraunces. Sans: Inter. Mono: JetBrains Mono (system/data only).
Quiet, confident, curated. We don't sell. We invite. We don't superlative. We describe.
The current site uses SVG illustrations as placeholders. Real photography is the next big upgrade. Brief any photographer with this direction.
Mountain silhouettes against a sun. Ávila at golden hour. The first 10 minutes after sunset. Mostly atmosphere, the guest is small or absent.
The cup of Geisha mid-pour. A weathered hand on a coffee branch. The fabric of a hammock. Close, deliberate, ungeneric.
Oversaturated, group of people raising cocktails at sunset, all looking at the camera. This is not Sora.
One element + sky + sea. Caribbean overwater. Andean ridgeline. The horizon should always be quiet.
Boquete coffee picker hands. Oaxaca weaver at the loom. The hands of the chef plating. Tells the curation story.
Couple holding hands silhouetted on the beach. Drone shot of the resort pool. Buffet hands picking up shrimp. All wrong.
The single OG image we have today + the data layer that powers everything. As we ship real photography and a printable brand book, those will be linked here too.